BARRAGE OF HOMOSEXUALITY (j_crew_guy) wrote in notsoyoungadult,

Gah. All this talk of advertising in YA novels is giving me a headache.

Perhaps some Excedrin(tm) will help get rid of it.

Young adult novels plumb new depths of product placement.

A new series of books by HarperCollins and named for a heroine called Mackenzie Blue is offering brand sponsorship for each new novel before the books are even written.

The author of the books, Tina Wells, is not even a writer by trade; she is, according to the NY Times, "chief executive of Buzz Marketing Group, which advises consumer product companies on how to sell to teenagers and preteenagers."

Man, this really makes me long for when the only brand name in YA novels was Bruce Patman's Porsche and the girls in Are You There God? It's Me, Margaret used Teenage Softies.
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